Development Strategy for Pineapples Farming Sector in Kumpay Village, Jalancagak District

Abstract

This research aims to create a development strategy for the pineapple agricultural sector in Kumpay Village. The pineapple farming sector in Kumpay Village has superior varieties. However, several factors can cause the level of productivity and marketing of pineapple to decline. Price fluctuations are also often encountered, which is detrimental to pineapple farmers in Kumpay Village due to the imbalance between production and selling prices. Integrated pest and disease protection must also be assisted by relevant stakeholders. Assistance is needed from the beginning of production to the marketing process. The research method used interviews through Focus Group Discussions and then analyzed using SWOT analysis. The respondents comprised 30 pineapple farmers in Kumpay Village selected as the sample.  The results showed that the development strategy for the pineapple agricultural sector in Kumpay Village in Quadrant II is to use strengths to overcome or reduce the impact of threats.  The practical implications of this study suggest the need to focus on diversifying processed pineapple products to increase added value, as well as establishing stable partnerships with collectors or the processing industry to minimize the risk of price fluctuations and ensure sustainable income for farmers.