Strategies for Developing Horticultural Potential in Palasari Village, Subang Regency

Abstract

The study aims to develop a horticulture development strategy for Palasari Village, Subang Regency. Palasari Village is an area with considerable potential for horticultural agriculture. However, the development of horticultural potential in Palasari Village still faces various obstacles and challenges. Problems frequently faced by farmers include limited business capital, low access to modern agricultural technology, fluctuations in crop prices, suboptimal marketing systems, and limited post-harvest processing capabilities. Additionally, reliance on the sale of fresh produce results in relatively low added value for agricultural products. The research method employed was purposive sampling through interviews using the Focus Group Discussion technique. The analysis employed the SWOT analysis method, which identifies strengths, weaknesses, opportunities, and threats. The respondents consisted of 30 individuals engaged in horticultural farming. The research results indicate that the horticultural development strategy in Quadrant I is located at the point (0.982; 0.441). This strategy necessitates the development of an approach that leverages all internal strengths to seize and optimize available opportunities.